Marketing that more
than earns its keep.

“Having known Sam for years, he was my natural first port of call when I needed to undergo a big rebrand for my business. The value that potent delivered was exceptional. From our in-person meeting so he could understand our positioning through to the delivery of our new website, everything was done properly, with no corners cut. I'm pretty fussy when it comes to how things are done so over the past month or two, I've been emailing Sam 30 times a week - yet I never felt like we were on opposite sides, he was always welcoming in trying to get things perfect in my eyes. I'm delighted with the end result and would happily recommend potent to anyone looking for a professional business refresh.”

“We worked with Sam and the team at Potent to launch our new Cyber Security business, having previously worked with Sam at his former company on another venture. From the outset, their creative input, graphic design, and copywriting were spot on. It didn’t take long for my business partner and me to align with Potent’s approach, and the results speak for themselves. They were also incredibly patient and supportive throughout the process, especially as the project timeline extended due to delays on our side. Thank you to Sam and the whole Potent team, we’d highly recommend them.”

“Sam spent the day at our office mapping out all of our marketing and BD strategies with us and his session actually resulted in practical changes, not just a list of ideas. Since then, we’ve built a proper 360 sales toolkit that shows our recruiters exactly what good looks like, and we’ve brought in a structured weekly BD schedule so business development is planned into the week rather than left to chance. We’ve also mapped out our 2026 marketing campaigns ahead of time, which has given us clear direction on what we’re focusing on each quarter. On the tools side, Sam gave us the nudge to finally roll out a new outreach sequencing platform we had been sitting on. That’s already helping with inbox placement and overall campaign performance. We’ve also tightened up and reorganised our existing campaigns, and there’s now a bigger push across the team on personal branding through LinkedIn activity and networking. His input has had a genuine, lasting impact on how we work day to day. On top of that, it helps that Sam’s a great guy with brilliant energy and genuinely easy to work with.”

“I’ve worked closely with Sam over the past few months on the rebrand of The Leadership Collective and the launch of Launch Global, and his impact has been pivotal. What really sets Sam apart is that everything he does is strategy, sales, and revenue focused, even when the work is brand or marketing led. He was extremely hands on and worked with us at a business level, not just a marketing one, helping shape our positioning, offers, and messaging with clear commercial outcomes in mind. This was not about making things look good. It was about building a brand and platform that supports growth and conversion, which is something I’ve found missing with other marketing consultancies in the past. We will absolutely be continuing to work with Sam as we grow the brand further, and I would highly recommend him to any business looking for a true strategic partner rather than a traditional marketing consultant.”

“I worked with Sam and his team to create my new website and honestly, they were a dream to deal with. Quick, responsive, and great at actually listening to what I wanted (which is rarer than it should be!). They took my brief and absolutely nailed it – the end result looks amazing and I’m genuinely so pleased with it. Couldn’t recommend them highly enough if you’re looking for a team who just get it and deliver without the fuss! Also Sam is a really lovely guy which helps!”

“Sam is genuinely excellent at what he does. From a deep psychological understanding of buyer decisions, through to striving for perfection on brand visuals, he's an expert in all things branding and marketing. On top of this, he is just a good guy who deeply cares about the work he is doing - exactly the type of person you want working on behalf of your company/brand. We used Potent for a full re-brand with all visuals, comms and website. Couldn't be happier.”

“We had a brand and website that we didn't want to shout about - not great! Through the discovery sessions with Sam he was able to get our ideas and identity into a brand that truly reflects our business. He was easy to work with and the communication was on point, which can't be said for a lot of people. My only regret is that I didn't work with him sooner.”

“One of the best in the business! From first Teams call through to launch I really felt Sam handled everything meticulously and made a very daunting task straight forward. In what is already a very saturated recruitment market, standing out from the crowd and offering something different was something very important to me and I believe Sam and the team at Potent delivered. I couldn't recommend highly enough.”

“Big thanks to Sam Rasdall for designing and building the new www.mobilenatives.io website. I wanted something clean and simple. No fluff. No noise. Just a clear reflection of what Mobile Natives does and who we do it for. Sam delivered. He turned a vague brief into something that works. If you need a specialist who’s collaborative, considered, and knows how to bring a brand to life, I’d recommend Sam without hesitation. Thanks again, Mate.”

“Sam and Potent did us an absolute solid with our recent rebrand and new website. From the very first interaction I knew we were in good hands, his communication was great throughout, bold and unapologetic when required, challenging our thinking and suggesting concepts / design ideas that truly hit the mark. Sam definitely put the cat amongst the pigeons with some of the ideas, one of which was a game changer that we ultimately incorporated into our final brand. I’m really glad we engaged Sam and Potent on this project and wouldn’t hesitate to recommend him and the team. 🏆”

“I first met Sam when we were part of the same peer group and immediately got on with him. He's such an intelligent guy and also great to have a chat with. We are of a similar mindset when it comes to views on life and business, so when I wanted to launch my newsletter and needed someone to help me get my ideas on paper and get those ideas out of my head that I didn't know were in there was only 1 person for the job. I sit down with Sam once a month, we talk though ideas and then Sam goes away and creates not only a great newsletter but some structure to my LinkedIn posts. This saves me at least a day a month, after all I'm good with numbers but writing my ideas down on paper has never been my number 1 strength. My newsletter has now got over 1,000 subscribers from a standing start in 8 months and I continually start conversations with people following the issue of every edition. I now feel like I have much more time and a better plan each month with the marketing side thanks to Sam. Since working with Sam I have increased my sales by 20% and have a much better pipeline. And yes I did write this myself, Sam had nothing to do with it!!”

“I came to an event where Sam hosted. Sam spoke about personal branding and I learnt so much! I took on board so many new tips and implemented everything straight away. It paid off! I've had so much engagement, one post got thousands of likes, over a million impressions and because of that, I’ve gotten so many leads, conversations and meetings from it. Leads that came to ME. Unheard of, especially in recruitment. I’m super grateful, I now enjoy posting on LinkedIn! I would highly recommend to anyone trying to improve their brand. Thank you Sam!”