The problems

The solutions

The proof

People spend big on fixing the symptoms (poor marketing ROI), often without realising the real problem (poor brand positioning and messaging).

The problems

The solutions

The proof

People spend big on fixing the symptoms (poor marketing ROI), often without realising the real problem (poor brand positioning and messaging).

Being focuses on three fundamental foundations.

Are you crystal clear on your ideal customers?  
 
(And yes, more specific than job titles and locations).
 
Do you understand their problems?
 
More importantly, can you list the symptoms of those problems? Those frustrations they face daily and can resonate with?
 
Is all your messaging reverse-engineered around the symptoms they face?
 
(About them, instead of ‘me’, ‘I’, ‘we’, ‘us’ etc?)
 
Sitting on plenty of lead generation assets to get their time and attention?
 
Ultimately, when ideal customers check you out, do they feel you’re perfectly suited to help them, and only them?
 
If you’re not positioned right and your messaging isn’t hitting home, it’s irrelevant how much marketing you do…
 
It’s never going to convert.
Does how you look help bring your ideal customers closer to you?
 
From your logo to your sales pitch decks, is everything visually consistent?
 
Every touch point influences how much people know, like, and trust you – and inconsistency breeds mistrust.
 
Is your brand visually unique to others in your space – so much so that you’d pass the ‘Visual ID’ test?
 
I.e., without your name or logo on your website/marketing doc/LinkedIn post, would people know it’s you at just a glance?
 
Capturing your business’s personality, traits and characteristics?
It takes 0.05 seconds to form a first impression, and 94% of consumers’ first impressions are design-related.
 
Looks matter.
Is everything housed in a de-cluttered, copy-lean website?
 
Bringing your brand to life without 10 pages nobody will ever read?
 
Simple user journey, impactful CTA’s and outcome-driven copy?
 
Is your social presence consistent, too? Messaging, banners, headlines, bios, post templates etc?
 
Is all of this bolstered with an easy-to-buy package or solution for your ideal customers to get in touch about, driving conversions?
 
A package which presents your ideal customers with something they can’t refuse?
 
One which solves their problems with little time or effort on their part?
 
And, of course, this is all backed up by tonnes of social proof, testimonials and case studies, right?

Being focuses on three fundamental foundations.

Are you crystal clear on your ideal customers?  
 
(And yes, more specific than job titles and locations).
 
Do you understand their problems?
 
More importantly, can you list the symptoms of those problems? Those frustrations they face daily and can resonate with?
 
Is all your messaging reverse-engineered around the symptoms they face?
 
(About them, instead of ‘me’, ‘I’, ‘we’, ‘us’ etc?)
 
Sitting on plenty of lead generation assets to get their time and attention?
 
Ultimately, when ideal customers check you out, do they feel you’re perfectly suited to help them, and only them?
 
If you’re not positioned right and your messaging isn’t hitting home, it’s irrelevant how much marketing you do…
 
It’s never going to convert.
Does how you look help bring your ideal customers closer to you?
 
From your logo to your sales pitch decks, is everything visually consistent?
 
Every touch point influences how much people know, like, and trust you – and inconsistency breeds mistrust.
 
Is your brand visually unique to others in your space – so much so that you’d pass the ‘Visual ID’ test?
 
I.e., without your name or logo on your website/marketing doc/LinkedIn post, would people know it’s you at just a glance?
 
Capturing your business’s personality, traits and characteristics?
It takes 0.05 seconds to form a first impression, and 94% of consumers’ first impressions are design-related.
 
Looks matter.
s everything housed in a de-cluttered, copy-lean website?
 
Bringing your brand to life without 10 pages nobody will ever read?
 
Simple user journey, impactful CTA’s and outcome-driven copy?
 
Is your social presence consistent, too? Messaging, banners, headlines, bios, post templates etc?
 
Is all of this bolstered with an easy-to-buy package or solution for your ideal customers to get in touch about, driving conversions?
 
A package which presents your ideal customers with something they can’t refuse?
 
One which solves their problems with little time or effort on their part?
 
And, of course, this is all backed up by tonnes of social proof, testimonials and case studies, right?

Solutions

See what others had to say about us.

See what others had to say about us.

Case studies

Develop

Develop needed a total brand overhaul from their current identity as Ampersand Recruiting. Working within the cool tech space, they needed a brand which was authentic to them resonated with their ICPs.. 

Their main ICP problem? That tech recruiters don’t understand the techy language. The solution? Every recruiter at Develop goes through a coding bootcamp in the programming language they recruit for to gain a deeper understanding and better communicate with hiring managers. Problem solved.

How to communicate this with clarity, though? Simple.

‘We speak your language’.

“Since working with the Potent team to rebrand and reposition our business offering, we’ve broken all revenue targets, doubled in size headcount-wise, moved to a new London HQ and launched a US division!”

Zync

Zync, or Westpoint Cyber as they were known before embarking on a project with us, needed a full rebrand from name to logo, visuals to website. Zync – a mixture of German and English – was born out of the German geographical location Zync services, a newly created combination of words representing ‘Success through powerful collaboration’.

The main aim for this project, was to cement Zync as an embedded partner within the Cyber Security space. A striking visual which resonates with their ICPs along side a series of ‘Labs’ were introduce to provide the best service and highest value to the Cyber community Zync is so entrenched in.

The best way to communicate Zync’s core message?

‘Built For Cyber’.

“We worked with Potent to take our business and brand to the next level. The exercise has given us further confidence to grow and expand globally within our markets. If you’re looking to evolve your business, I’d highly recommend the Potent team.”

Business growth options are simple…

Carry on the old way.

Hire more salespeople.

 
Funnel money into costly marketing teams.
 
Utilise every outsourced lead generation service available.
 
Focus on ‘fixing your marketing symptoms, not solving your positioning problems.

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